Terminology

Affiliate Sites: An affiliate site is a website that makes money by placing advertising links from affiliate programs on their site. For example, if you own a website related to hotels, you can place links on your site from businesses like Hotels.com or Orbitz.com and they will pay you a commission if someone finds their site through your link and makes a purchase.

Back-link: Any link on the Internet that points to any page within your web site. The more high quality links pointing to your site, the more popular you are and the higher you will eventually rank in the search engines.

BLOG: Short for web log. A blog is a site that lets a person to publish news, stories or opinions on topics of their choice.

ccSLD: Country Code Second Level Domain

ccTLD: Country Code Top Level Domain

CPC: Cost Per Click. The amount you pay each time a user clicks on your ad in a Pay Per Click campaign.

CTR: Click Through Rate is a way of measuring the success of an online advertising campaign for a particular website. It is the number of clicks that an ad receives divided by the number of times an ad is shown (called impressions).

Cybersquatting: Registering or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. Sometimes the cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price.

Con: Short for conference.

Conversion: When a person completes a valuable action on your website, such as buying something or requesting more information.

Cookie: A small file saved on your computer that stores preferences and other information that is used on websites that you visit.

DNS: Domain Name System (DNS) is the most recognized system for assigning addresses to Internet web servers (aka “Internet hosts”). The domain name system gives every Internet server a memorable and easy-to-spell address while simultaneously keeping the technical IP address invisible for most viewers.

Domain Hijacking: When a shady person registers domain names containing famous third party trademarks with the intent of profiting by selling the domain names back to trademark owners. Not to be confused with Reverse Domain Name Hijacking (see below).

Domain name:  A domain name is a unique name that identifies a website. Each website has a domain name that serves as an address, which is used to access the website. All domain names have a domain suffix, such as .com, .net, or .org. The domain suffix helps identify the type of website the domain name represents. When you access a website, the domain name is actually translated to an IP address, which defines the server where the website located. This translation is performed dynamically by a service called DNS.

Domainer: Someone who is in the business of registering or acquiring internet domain names, with the intention of parking, developing, leasing or reselling them for a profit.

Drops: Domain names that are let go by the owner or expire and are once again available to the public.

End User: In relating to domains, the end user is a person who buys the domain name with the intention of using it to grow their ideas or business instead of flipping it for a quick buck.

EMD: Exact Match Domain Names are just that–domain names that include an exact match of a keyword or keyword phrase.

Flipper: A person who buys multiple domain names and “flips” them quickly to make a profit. It is similar to a person who buys real estate with the intention of selling the properties short term rather than occupying them.

Geo-Domain: Domain names that are the same as those of geographic entities, such as cities and countries, for example LosAngeles.com or NewYork.com.

gTLD: Generic Top Level Domain

ICANN: Internet Corporation of Assigned Names and Numbers

IANA: Internet Assigned Numbers Authority

IP Address: This is a code made up of numbers separated by three dots that identifies a particular computer on the Internet. Every computer, whether it’s a Web server or the computer you’re using right now, requires an IP address to connect to the Internet. Your Internet Service Provider (ISP) will assign you either a static IP address (which is always the same) or a dynamic IP address, (which changes every time you log on).

Parking: When someone registers a domain name and does not place content on the domain. Also when someone “parks” the domain name with a company that provides a splash page for the domain with ad links, so that the person can make money or advertise the domain for sale.

PPA: Pay Per Action is a type of advertising where an advertiser pays a search engine or publisher every time a person clicks on the advertiser’s ad or link and makes a purchase.

PPC: Pay Per Click is a type of advertising where an advertiser pays a search engine or publisher every time a person clicks on the advertiser’s ad or link. They pay for the click whether the person buys anything or not.

Registrar: A company that allows you to register a domain name.

Registry: A master database of all domain names registered in each Top Level Domain.

Reverse Domain Name Hijacking: This is when a trademark owner attempts to secure a domain name by making false Cybersquatting claims against a domain name’s rightful owner.

SEM: Search Engine Marketing is the process of gaining visibility for your website at the top of a search results page. This is most often done by using a combination of paid advertising, search engine-optimized website design, receiving high quality back-links to your site and writing excellent content.

SEO: Search Engine Optimization the process of making a web page or web site more attractive to search engines so that they appear higher in the list of results when users search for a specific keyword or phrase.

Server: A server is a physical computer that provides data to other computers.   Many types of servers exist, including web servers, mail servers, and file servers. Each type runs software specific to the purpose of the server.

TLD: A Top Level Domain is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.  It refers to the suffix at the very end of a domain name after the last period or dot. For example, .com .net .org

TM: Trademark: A trademark is a brand name and includes any word, name, symbol, phrase, device, or any combination, used to identify and distinguish the goods or services of one business from another.

Traffic: The flow of visitors to your website.

Type-In Traffic: Visitors who type the domain name (or a keyword with a “.com” at the end) directly into the browser address bar instead of using a search engine.

UDRP: Uniform Domain-Name Dispute-Resolution Policy. The policy set forth by ICANN (the Internet Corporation for Assigned Names and Numbers) to resolve domain name disputes in the case of trademark infringement or abusive registrations. If the complainant wins a UDRP case, the domain may be transferred to them. If the respondent wins the UDRP case, no action is taken (i.e. The original owner keeps the domain). All registrars must follow the Uniform Domain-Name Dispute-Resolution Policy.

URL: Uniform Resource Locators. The location of a webpage or file on the Internet.

VC: Venture Capital is financial capital provided to early-stage, high-potential, possible high risk, startup companies. The venture capital fund makes money by owning equity in the companies it invests in. A venture capitalist is a person who invests in a business venture, providing capital for start-up or expansion.